What's new

Added

• Writing that doesn't sound like AI. Every one of the 8 content types is now written against the tells that give machine text away: flat sentence rhythm, filler openers, decorative dashes, the eager-assistant tone. Cliché lists are matched to the language you generate in — Ukrainian clichés for Ukrainian, not English ones translated. In our own measurements the generated text came back with zero cliché phrases, zero decorative em dashes and zero semicolons, and its shortest sentence dropped from 10 words to 4.
• Brand Voice from your own writing. Paste 2–3 things you have already written and press Analyze my voice. You get a plain-text description of your style — sentence rhythm, vocabulary, the constructions you actually use, what you avoid, how you address the reader. You can read it, edit it, then save it like any other voice. Available on Pro and above; writing a style guide by hand stays free on every plan.

Improved

• Your voice now outranks our house style, and facts outrank both. If you genuinely write the way our style rules call a cliché, your voice wins — it is your writing, not a mistake. What your voice cannot do is drop the structure a template requires, or talk the model into stating something it cannot verify.
• Long style guides no longer crowd out live Google Search results in the same request, so grounded articles keep the fresh data you are paying for. Existing voices are untouched.

Security

• Brand voices and custom AI instructions are now passed to the model as data in their own block rather than as top-priority commands, so no saved text can weaken the rule that stops the model inventing figures, dates or sources. We tested this directly: a style guide demanding statistics and citations produced no invented percentages, no benchmark scores and no made-up sources.
• Style guides are screened on save, the same way custom AI instructions already were.

Added

• Privacy-first visitor analytics. Cookie-free traffic measurement, plus Google Analytics that loads only if you accept the cookie banner — with Google's ad-personalisation signals switched off. Both are listed in our Privacy Policy.

Fixed

• Card payments now go through reliably. Three separate problems in the new payment provider integration were fixed, including one where a saved customer record could go stale and block checkout — that case now recovers by itself instead of failing.
• The plan badge in the sidebar is clickable on paid plans, not only on Free.